Cholistan Desert Jeep Rally started back in 2005. The event portrays a softer and positive image of Paksitan abroad. The rally covers three districts of Punjab including Rahim Yar Khan, Bahawalnagar and Bahawalpur. The prime objective to hold this event in the majestic desert of Cholistan is to show outside world its history and rich culture and open this area as Winter Tourist Destination.

ref: Pakistan (tourism.gov.pk)